About OptiVerde Advisory

Built from an owner/operator perspective

OptiVerde Advisory is a founder-led consulting firm providing executive leadership, asset management, and operational transformation support to organizations that finance, own, operate, or host energy assets.

We support clients during periods of growth, transition, acquisition, integration, and change—when experienced leadership and focused execution can make a meaningful difference.

Our work connects business strategy with day-to-day operations, helping organizations strengthen capabilities, manage risk, improve visibility, and build more resilient, scalable operations.

Veronica B. Rosell

FOUNDER & PRINCIPAL

Why OptiVerde

A different kind of advisory partner.

Senior operating experience applied to your most important business challenges.

Senior expertise

Direct engagement

  • Work directly with experienced leadership

  • No layers of junior consultants

Owner/operator experience

  • Real-world operating perspective

  • Recommendations grounded in execution

Solutions built for your reality

  • Designed around your organization

  • Built for real-world execution

Cross-functional perspective

  • Operational, commercial & financial

  • Connect business, people & technology

Execution that builds capability

  • Assess → design → implement

  • Build capability for what comes next

Selected Leadership Experience

Selected prior leadership experience of Veronica B. Rosell, Founder & Principal.

1 GW+

Solar and energy storage portfolio leadership

Asset growth supported through asset management scale-up

3 GW+

Renewable energy site control & lease oversight

Global

Experience spans solar, wind, and energy storage across distributed generation, community solar, and utility-scale portfolios.

Metrics reflect prior professional experience, not OptiVerde client engagements.

Leadership across the U.S., Latin America, Europe and Asia




Founder & Principal

Veronica B. Rosell

Founder & Principal of OptiVerde Advisory, Veronica brings more than two decades of leadership experience across renewable energy, asset management, operational transformation, project management, supply chain, and land development.

Most recently, Veronica served as Global Head of Asset Management for Prologis Global Energy, where she built the Energy Asset Management function and led a global team supporting a 1 GW+ distributed solar and energy storage portfolio across the U.S., Latin America, Europe, and Asia. Previously, she held leadership roles at Clearway Energy and NRG Energy across distributed solar, community solar, and utility-scale wind. Her portfolio responsibilities spanned financial and commercial management, O&M oversight, REC management, land lease management, billing, regulatory compliance, reporting, and cash management.

Earlier in her career, Veronica held project management, supply chain, and operational excellence leadership roles across land development and defense. Her background combines executive leadership with hands-on experience building and leading operating functions, managing complex portfolios and projects, improving processes, and translating strategy into practical solutions teams can execute and sustain. Her unique breadth of experience has been a particular strength in asset management, where effective leadership requires connecting financial, commercial, operational, contractual, technical, and organizational priorities.

EDUCATION

MBA, Supply Chain Management Arizona State University,          W. P. Carey School of Business        
MS, Information Management - Arizona State University
BS, Urban Development - Arizona State University

LANGUAGES

English · Spanish (fluent)

The Meaning Behind the Name

OptiVerde combines “Opti”, short for optimization with “Verde”, the Spanish word for green. The name reflects our focus on strengthening performance, value, and operating capability of renewable energy organizations.

Discuss Your Priorities

Tell us what you’d like to improve or resolve. We’ll discuss your needs and explore how OptiVerde Advisory can help.